I'm looking for a viable business idea and that's one of the things I fail at. I cannot find an idea that would satisfy all CENTS/CENTS commandments.
Naturally, I'd like to find it and have a better understanding of market research, because, at any point in time, I might be looking for a better perspective.
Of course, I read MJs books, this forum and MJs advice in 'The absolute BEST book you MUST read!'. Particularly that thread made me seek an answer to my problem.
What I'm looking for is an advanced read/course to baby-step myself towards right business idea - how to choose a market, research it, find a business need, evaluate and come up with a viable concept satisfying CENTS/CENTS commandments. Which books/additional sources would you recommend in this regard?